Marketing Consultant for Law Firm: What to Expect and How to Choose the Right One

The competition of the modern world is increasingly based in the online digital space. This would cause no trouble to digital-savvy people, but that is generally not the case with lawyers who are busy perfecting their legal skills. If you have noticed that your practice is having a hard time achieving its revenue targets or attracting the desired leads, why not think about hiring a digital marketing consultant? Let's discuss all you need to know about a marketing consultant for law firm​. 

What is a Marketing Consultant?

A digital marketing consultant is a third-party expert who has knowledge and skills in utilizing online marketing avenues to attract potential customers and grow the business. Keep in mind, a digital marketing consultant will work alongside you to create, coordinate, and supervise the online marketing activities of your company, whether they be paid or organic ones. Consequently, they will be the ones to facilitate:

• Branding

• Marketing strategy

• Legal content writing services

• Project management

• Storytelling

• SEO

• PPC 

• Social media

• Analytics and evaluation

What to Look for in a Marketing Consultant for Law Firms

A marketing consultant for your law firm should be selected using the following 5 considerations:

1. Your Firm's Requirements and Goals

Firstly, understand the areas in which you really require assistance. Envision the route that you would like to give to your advisor, and then discuss their skills in that area. As an example, are you looking to get more visitors to your website in a natural way? Or perhaps you want the number of leads?

2. Understanding the Tools You Use

Have you adopted a full-fledged CRM solution or are you just relying on a spreadsheet? What about tools for marketing automation or software for SEO? It really matters that the consultant is skilled in the same platforms as you are.

3. Industry-Specific Expertise You Can Trust

If a consultant not in your line of business is chosen, then at least make sure that the person has some background in your niche. This will mean that the consultant has a deeper understanding of the target audience, more knowledge of the trends in the industry, and better awareness of the best practices. 

4. Budget

A digital marketing consultant does require a certain amount of money. Based on specialties, years of working, the range of services, and the depth of knowledge about trends, their fees will be different. It will be up to your budget and the consultant's ability to prove to you that he can produce the results that you paid for. 

5. Testimonials and Case Studies

The consultants' past performance really deserves your consideration. You might receive a few consultants with a detailed account of various cases, and others for which you will need to request. Testimonials are ok, but case studies can provide you with particular concepts of actual works and outcomes. 

What to Expect From a Marketing Consultant for Law Firms

An appropriate marketing consultant for a law firm would provide you with the following:

1. Increased Online Visibility

Law firms can utilize digital marketing to enhance their online presence and attract a wider audience. Through a well-planned digital marketing campaign, including content creation for law firms​, law firms can raise their website’s SEO performance and be ranked among the initial results on the search engine results page (SERP) for related queries.

2. Boost the Conversion Rate

Perhaps your business is already doing very well with loyal customers; however, it is always possible to increase the business. When you look at it from a wider perspective, these conversion rates that come from visits to your website, cold calls, and other metrics all contribute to your return on investment (ROI). 

3. Monitoring of Campaigns

By running a targeted advertising campaign, you will be able to track exactly how many people have viewed your advertisement and also which demographic has visited your website. A campaign that utilizes resources such as Google Ads is the right way to connect with your audience and make your advertising efforts fruitful.

4. Targeting Strategically

Keywords are a major factor in helping your website to be found by search engines (SEO), for pay-per-click (PPC), and social media demographics; all these are means of targeting an audience. These targeting options being so diverse and numerous, it is impossible to fail to reach the target audience with any campaign.

Conclusion

Whether through the aid of a digital marketing consultant or through the services of a marketing agency for lawyers, you have the opportunity to increase your leads, accelerate the sales process, and shine in the market in your field. 

Are you ready to get the help of a digital marketing consultant who works in the legal industry? If yes, then contact Esquire Marketing & Management, which is your partner in transforming legal marketing to drive unparalleled success!

FAQs

What is marketing in a law firm?

Law firm marketing is the practice of bringing in new potential clients to your firm. Apart from that, a law firm marketing plan might include web marketing, search engine optimization, blogging, advertising in print and online, etc.

What does a marketing manager do in a law firm?

The primary function of this position is to creatively develop and implement marketing strategies that would raise the profile of the organization, draw in new customer bases, and cultivate client and referral relationships.